Hyderabad Reebok Store is World's Largest

By Vipin Agnihotri

It was my pleasure to see the biggest Reebok store of the world in Hyderabad. This Reebok store is spread over 15,000 sq. ft and across three floors on the upmarket Jubilee Hills Road of Hyderabad. The store is built to give a leg-up to the single-brand shopping experience. As is the case with most of the Reebok stores, in this store too there are wide array of choices for people in terms of buying.

Riding up an escalator surrounded by a two-storey high glass wall stacked with footwear reveals the big range on display. It is worth mentioning in this regard that there are some 400 different kinds of footwear that you can choose from. The best part about this Reebok store is that it is suited for every customer. For example, if you are a bit tight on budget you can buy shoes in the price range of Rs 2,290.

With the main emphasis on service and tremendous ambience paramount to Reebok's objective to offering an experiential shopping experience, the newly opened Reebok store will give a larger-than-life feel to the customers. Point to be noted here is that products at the store are displayed by categories such as Running, Walking, Aerobics, Tennis, Cricket and Lifestyle.

The million-dollar question which now arises: Why did Reebok choose to do all this in Hyderabad? I guess they did it because Hyderabad is not only the second biggest city after Bangalore in the southern part of India but also Hyderabad government is offering investor-friendly atmosphere at present. If you add this up with solid infrastructure and real estate boom in the city, there is hardly a surprise that Reebok opened his biggest store in the Hyderabad.

It has come into the notice of The India Street that because of the limitations on foreign direct investment in retail, Reebok has opted for a franchise model in India. Interestingly, this super-size store in Hyderabad, too, is one such franchise outlet. According to sources, the plan now is to grow its presence not just across the country but also in Tier-II and Tier-III cities and towns.

The Reebok Store Nagarjuna Circle, Road No.1, Panjagutta (G.S. Chambers) Somajiguda, Hyderabad 500082 Phone: (40) 66633055

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