Today I was informed that ONEINDIA and AOL have signed a strategic deal to provide Indian content on AOL in Hindi and Tamil. I feel the relationship is slightly premature given the low amount of Hindi and Tamil users on the web. However, when the number of Hindi and Tamil users increase, the language portals will have a superior advantage.
The Press Release follows:
AOL AND ONEINDIA FORGE A STRATEGIC ALLIANCE
TO POWER THE HINDI & TAMIL LANGUAGE CHANNELS OF AOL.IN
Bangalore (November 26, 2007): AOL, a division of Time Warner, one of the world’s largest media companies, and Oneindia, the leading online portal in Indian languages, today announced a strategic partnership for powering the content on the Hindi and Tamil language channels of AOL.in.
The language portals, aol.in/hindi & aol.in/tamil will offer compelling content ranging from news, movies, sports, Astrology to art & culture from various regions in India. The News section will be updated with stories as-they-happen including national and international news, while the movies section provides comprehensive coverage of Bollywood & Tollywood with stories on upcoming movies, reviews, actors/actresses interviews, special reports and latest gossip. Apart from daily horoscope, the Astrology channel will provide monthly & weekly forecasts.
“AOL.in will be able to leverage on Oneindia’s experience in providing language specific content on Internet. The strategic alliance will offer AOL’s audience with a one-stop destination for engaging and informative content on the Internet, in their own language” said Mr. B. G. Mahesh, CEO Greynium Information Technologies Pvt. Ltd., speaking on the occasion.
Commenting on the deal Mr. P.G.Ponnapa, AOL's Vice President, India, stated, "our partnership with Oneindia in launching the language portal will add strategic value to AOL’s plan in addressing the growing base of regional users and increasing share in the language market in India.”
About AOL
AOL is a global Web services company, and operates www.aol.in in India. AOL operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc. AOL LLC is based in Dulles, Virginia. AOL and its subsidiaries also have operations in Europe, Canada and Asia. Learn more at AOL.com.
About ONENDIA
Oneindia (owned by Greynium Information Technologies Pvt. Ltd) is an integrated Internet portal delivering content, community and commerce to Indian consumers, businesses and the global Indian community. oneindia is the market leader in Indian languages (Hindi, Tamil, Telugu, Kannada, Malayalam) and has been serving the regional audiences since year 2000. The Indian Classifieds portal of Oneindia, Click.in, is available in English, Hindi, Tamil, Telugu, Kannada & Malayalam.
Learn more at www.oneindia.in / www.oneindia.mobi (WAP version)
Media Contact:
Oneindia
Sriram Hebbar
+91.80.2518.0802
3 comments:
As per the market of Hindi, please check following websites
http://narad.akshargram.com
http://akshargram.com
http://hindiblogs.com
The newspapers Dainik Jagran , Navbharat Times, Amar Ujala, and MSN India, Yahoo India, are few other sites available in Hindi.
Thanks for the updated Hindi websites. I am curious to know how popular they are now.
This is real SAD news. An internet firm like AOL joining hands with a Spamming Biz - One India?
I wonder if they ever tried to check the amount of illegal pop-ups and third party cookies and Adware they release in every visitor's PC.
I hope AOL sights this comment, on time.
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