By Vipin Agnihotri
In 2002, when the Kolkata-based Xenitis Group launched a personal computer in the price range of Rs 10,000, market was surprised. In terms of statistic, Aamar PC last year notched up sales of Rs 620 crore. Buoyed by the success, Xenitis has launched Aamar motorbike.
Last month, group launched a four-stroke motorcycle priced at a rock bottom Rs 19,990, which by the way is 50 per cent cheaper than the hitherto cheapest four-stroke mobike in the market. In my opinion, that price may prove to be a winner. According to company sources, even before the new motorcycle was launched, it booked firm orders for 1.6 lakh bikes.
The main objective of company is to position themselves as makers of common man’s products. The latest move has been quite in line with that. The two-wheelers are made by Global Automobiles, collaboration between Xenitis and China’s Guangzhou Motors, which pretty much explain how the company is managing to retail its bikes at the sub-20K price point. It is worth mentioning in this regard that export orders have already poured in from countries like Iran, Sri Lanka, Bangladesh and Nepal.
Named as Rock100, the 110-cc bike promises an average of 125 km per litre and has been developed indigenously. Furthermore, the four-stroke engine bikes come with electronic self-starters as well as a kick-start facility, tachometer, gear indicator, aerodynamic headlight with halogen bulb, sporty indicators and other bells and whistles.
Xenitis, which is quite hopeful to touch sales of Rs 1,000 crore this year for its infotech business, are confident that its two-wheeler business will generate Rs 450 crore in the first year and Rs 1,000 crore in the second year of operation.
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