Saturday, April 19, 2008

MySpace India Launched; The Fizz Ain't In

Guest Post By TechSadhu

Extending its business ties with the sub-continental nation Rupert Murdoch's Fox Interactive Media, a division of News Corp., made the company's online foray by launching yet another product. MySpace, a premier lifestyle portal for connecting with friends canoed through the quirky shores of Indian Social Networking arena, amidst much sea-side fanfare at the Taj Lands End, Mumbai, to officially launch the India edition of the website on April 17.

The Mumbai launch, followed by a rock concert event at the historic Land's End Amphitheater, had MySpace's Chief Operating Officer Amit Kapur and Managing Director of International Travis Katz flown in. As part of MySpace's rapid expansion which includes a network of 29 international territories; MySpace India would be a community designed for Indian users.

The launch comes on the heels of the recent MySpace Korea which was ushered, earlier this week, by CEO Chris DeWolfe and Travis Katz in Seoul.

"We're thrilled today to be launching MySpace in one of the world's most vibrant cultures," said Travis Katz, Managing Director of International for MySpace. "We will be providing the people of India the tools they need to live their lives online and empower them with a launch pad for Indian creators from developers, to musicians to filmmakers, to showcase their talents on the global stage."

"MySpace has become the largest and most dynamic social platform in the world and continues to be a leader in defining the emerging global social web," said Chief Operating Officer for MySpace, Amit Kapur. "We will continue driving innovation and creating forwarding-thinking business models that foster a more personal, portable, and collaborative Web as we continue to grow our international community."

Sources suggest that an alliance with Star TV, an India television network, for television program "Campus Star" is underway. News, that's making rounds, hints that on April 21, the MySpace Developer Platform team will be on-site in Bangalore to welcome local developers onto the open MySpace platform.

TechSadhu had first reported of the proposed MySpace India launch at - MySpace India launch on April 17th, Chris DeWolfe's attendance likely . Tech Sadhu Verdict:

Design
Now we know who'd hired the 1980's designer, who was all this while under hibernation. Cool! We've got a piece of history here. They need to work on the restoration, though.

Expansion: "As part of MySpace's rapid expansion a network of 29 international territories; MySpace India…."
Blah Blah Blah! Dude, you're telling me before this Launchy Business happened, Indians didn't knew what's MySpace is? Give me a Kit-Kat, and I'll get the Break!

MySpace India: "… a community designed for Indian users"
Hold on, hold on. You don't make communities designed for Indian users by placing Amitabh Bachchan videos on the homepage. I bet you can't have that Teacher's Profile, who gave me to write the whole chapter 50 times, for not doing my homework, while in School - Can you?

Namaste! Welcome to India, meet you at Orkut!

This article is brought to The India Street readers in association with TechSadhu: The Technically Noble Sadhu.

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