Monday, October 8, 2007

Chinese products the bane of Indian retail market?

By Vipin Agnihotri


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In my opinion, as Indians scale newer heights of consumption, retail shelves are becoming showcases of the competitiveness (or, in few situations, the lack of it) of Indian manufacturing. It has come into the notice of The India Street that bigger sections of these shelves are getting filled by products from China, particularly in categories such as toys, home decor items, luggage, consumer electronics, appliances, and stationery. Notwithstanding the lead paint scare in the US from Chinese made goods, India needs to take the initiative and start promoting Indian manufacturing.


If experts are to be believed, almost all organized retailers are reporting a growth in Chinese imports. According to sources, in a global economy, it is inevitable that Indian products will find markets abroad and foreign goods will be sold in India. But the million-dollar question is: Why would Indians go to China if Indian manufacturers can give them the same or better product quality, much safer, more variety and price?


There are some experts who are of the opinion that competitive products from China and other countries are benefiting Indian consumers and therefore India Inc. should have no objection to it. Point to be noted here is that only top quality Chinese products are gaining market share in India, not the shoddy ones. It is worth mentioning in this regard that Chinese consumer electronics are not selling in India.


It's a good possibility that in the next two or three years, some Indian industries will succumb to competition from imported goods, but large chunk of Indian manufacturers will pull up their socks and compete hard. No one will argue with the fact that organized retail has started a process of discovery for Indian manufacturers. As a matter of fact, they are finding their own strengths. In addition, they are preparing to give a fitting response to imported goods.


In theory, Chinese products are winning only in categories where Indian industry has failed to provide top quality products at competitive prices. India needs to step up and start promoting India products as a sfaer alternative to China. All in all, one can safely say that Indian manufacturers will have to shape up; or they will get edged out of their home market in few product categories.


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1 comments:

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