By Vipin Agnihotri
While elder brother Mukesh Ambani is basking in the glory of being crowned the richest man of the world, younger brother, Anil Ambani is not that far behind. As a matter of fact, he is all set to become the Rupert Murdoch of India.
In my opinion, media and entertainment has been the object of his affection ever since his 360-degree separation from Mukesh Ambani. Initial signs are that ADA Group is planning to launch Direct to home (DTH) services in India shortly under the brand name Reliance blue magic.
In addition, Anil Ambani has also decided to join forces with the Microsoft Chairman Bill Gates to foray into the IPTV space. Reliance’s IPTV service shall be powered by the Microsoft Mediaroom platform, which will allow Reliance to deliver completely new, connected and personalized television experiences for the Indian consumers, with number of advanced features.
It includes, video on demand, digital video recording, instant channel changing and personal media sharing. According to experts, Reliance is about to change the way consumers experience television. TV is the only major digital device that has been left out of the networking revolution and Microsoft and Reliance are now making the TV a first class citizen in the connected entertainment landscape.
The pivotal factor here is that before Reliance, IPTV in India has been pioneered by MTNL in collaboration with Aksh Optifibers in the cities of Delhi and Mumbai, but it has not become as famous as DTH. With Reliance planning to give IPTV facility throughout India by March next year, it is going to be real tough for MTNL to match the scale of Reliance. What’s more, if Anil Ambani deploys his aggressive pricing strategy in the IPTV arena, it will be almost impossible for any other competitor to pull it off, given Reliance’s head start.
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