By Vipin Agnihotri
It’s not that easy to strategize for an organization that sells everything from supercomputers to blade servers to plain vanilla software services. Yes you guessed it right, we are talking about IBM that has grown over 10-fold in five years in India. In general, IBM is a company, which is more than a century old and has a market capitalization of around $150 billion.
In my opinion, Bruce Harreld, Senior Vice President for Marketing & Strategy has played a prominent part in turning around the company from its “near-death” experience in the mid-90s. To begin with, Harreld ensure that IBM exited businesses like personal computers (which by the way was sold to Lenovo) and hard disk drives (which was sold to Hitachi).
According to experts, IBM then strengthened its offerings around high-growth, high-value areas. For example, IBM’s Emerging Business Opportunities (EBO) program has produced more than 20 new businesses for IBM, which includes multi-billion-dollar activities in areas such as life sciences and pervasive computing.
No one will argue with the fact that India has been a crucial part of IBM’s growth strategy. In the year 2002, there were just few thousand people in India but at this moment of time they have a workforce of more than 53,000 people. That’s more than a ten-fold in five years.
According to sources, TCS, Infosys and Wipro are giving a serious competition to the IBM. Interestingly, in some cases these companies are partnering IBM. But in number of places, they are competing quite hard with the IBM.
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