By Vipin Agnihotri
For the last two or three years, PepsiCo, widely been regarded for its range of carbonated beverages, has been working overtime to come up with a newer (and healthier) image for itself, growing its nonbeverage business by making huge acquisitions of Quaker Oats and Tropicana.
At the same time, PepsiCo has also been consciously trying to globalize its brand appeal as it seeks to focus on fast-growing markets around the world. It is worth mentioning in this regard that the company already gets around 40 per cent of its revenues from outside its home market.
In terms of statistic, PepsiCo is doing quite well. In the last seven years, revenues have grown 72 per cent and profits have doubled to $5.6 billion. In my opinion, the key ingredient to PepsiCo continued success is their people, because everyone comes to work with a deep sense of ownership at the company.
The pivotal factor here is that PepsiCo has not been just a soft drinks company for a long time. As a matter of fact, it has been a diversified food and beverages company. They offer beverages of all kinds. It includes, juices, sports drinks, and many kinds of water, iced coffee and tea.
Talking about PepsiCo snacks portfolio they offer standard potato chips, extruded snacks and Quaker healthy snacks. The best part about PepsiCo is that they give people the gift of time, since you can consume every one of their products with a rip, twist, flip or tear.
Apart from having the growth markets in India and China, PepsiCo also have the stable developed markets, from where they can use funds to invest in growth. According to sources, PepsiCo will expand the non-carbonated beverages in India. In addition, they will also bring the Quaker brand and plenty of its variants to India over the next few years.
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