By Vipin Agnihotri
In terms of statistic, number of Indians with mobile phones has crossed 200 million. This has convinced transaction-led services companies to go beyond the Internet and tap the mobile platform.
According to sources, Kingfisher Airlines in collaboration with PayMate, an M-commerce solutions company has flagged off FlyBuySms, a first of its kind service in India through which a Kingfisher Airlines ticket can be booked anywhere, anytime with the help of mobile messaging service.
The best part about this service is that it does not need a registration or downloading of any application. What’s more, cost to the customer is just the SMS charges of Rs 2-3. In my opinion, it’s an extremely convenient method- a truly anytime and anywhere end-to-end solution for the customers. Indications are that the service will be available for sister airline Air Deccan by the next year.
The pivotal factor here is that Kingfisher is not the only company that has decided to go the SMS way. Life insurance companies such as ING Vysya Life Insurance and Max New York Life have also come up with premium pay service through SMS.
Not so long ago, PayMate tied up with Citibank and retail establishments such as Future Bazaar, Planet M, CRS Health and Gold Cabs for SMS based mobile payment solutions. No one is going to argue with the fact that the SMS based mobile payment solution is being seen as the safest way of making payments in the wake of large number of credit card frauds coming to light.
Most of the experts believe that mobile phones will have a far greater reach than the Internet. Recently Google announced the launch of its SMS search service ‘Google SMS’ for mobile users in India. Subscribers of the BPL, BSNL, Reliance and Airtel networks can use Google search through SMS by sending a text message to the short code 54664 (5GOOG) on their mobile phones.
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1 comments:
when the rupee was getting weaker, none of them were sharing their windfall with rest of the nation... so why today we should be concered...
btw i do not think any viable industry can work on 2-3% margins.... in worst case its 10%
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