Few quality stocks that are going to rule the market this year

By Vipin Agnihotri

The India Street loves to give exclusive information to the investors. Find below details of few quality stocks that is going to rule the market in 2008.

Reliance Communication-

Reliance Communications is the leading player in the Indian telecom industry. In my opinion, due to attractive tariffs and offerings across the telecom value chain it has transformed the competitive dynamics of the sector. And with the mobile subscriber base likely to grow at a fast pace, Reliance Communications is going to be a major beneficiary of this growth.

Nestle India-

Nestle India is one of the biggest and most diversified F&B company in India. It is worth mentioning in this regard that it boasts of some of the most established brands, including Maggi, Nescafe, Lactogen, Kit Kat and Milkmaid.

In my opinion, Nestle has a distinct advantage over its competitors in the F&B space on account of its strong focus on developing products around the nutrition, health and wellness platform and a culture of innovation in its offerings.

HDFC-

At this moment of time, HDFC is one of the most sought-after financial conglomerates in India with interests in banking, asset management and insurance through its key subsidiaries. In terms of statistic, HDFC has gained significant market share over the past couple of quarters. Furthermore, the continuous CRR hikes by Reserve Bank of India have also helped HDFC the most, as the company doesn’t need to maintain CRR. In my opinion, core mortgage business of HDFC will grow at 25-30 per cent over the next couple of years.

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Indian Firms Test “feel good” Marketing Campaigns

By Vipin Agnihotri

If you go to the home page of Tata Motors you will find the slogan ‘We Care”. On the other hand, ITC has launched a “Sunfeast Hara Banao” campaign to make Indian children more environmentally alert, by using less measure of plastic bags, helping make a butterfly garden and many more such initiatives.

Proctor & Gamble has pretty much realized that present day mother’s values education more than anything else. Taking this into account, they launched a “Shiksha- Secure Your Child’s future” programme. It is worth mentioning in this regard that you could now buy any of P&G products like Vicks, Whisper, Ariel and Tide and win either Rs 2 lakhs toward graduate education fee of one child or Rs 50,000 as one-year tuition fee of a child.

If experts are to be believed, P&G wanted to show the world that it did not only make great products but wanted to improve the life of its consumers too - In my opinion, a tremendous way to build brand loyalty.

Furthermore, Nestle came out with a “Stick of Hope” where ice cream lovers would write a few words of inspiration, a favorite joke on a virtual pop stick. In general, for every message Nestle would contribute 25 cents to the city of Hope Cancer Center to assist children with cancer.

It has come into the notice of The India Street that Banana Republic started a “Drop your pants” campaign where you could donate your gently worn cast-offs. This was quite brilliant as people got an incentive to close out their closets and felt good about helping someone.

MAC cosmetics does number of programmes to benefit children with AIDS. As a matter of fact, its “kids for kids” programme sells greeting cards made by children and the proceeds go to benefit children with HIV/AIDS.

It’s great to see how cause marketing campaigns today are transforming the market. Every individual admires and expects from them. After all, if you are interested in growing consistently you have to follow the general rule of thumb – “give and you shall receive”.

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