Like we have done with our other traffic ranking articles we examine the traffic trends for social networking sites that primarily target an Indian audience. In all the social networking phenomenon in India is small compared to the US (Indian social networking websites today claim a user base of around 3 million registered users) while MySpace, which has 106 million users and Orkut which has 67 million have far greater numbers.
Clearly, Indian firms have a lot of work ahead of them in order to catch up. However, Siddhartha Roy, CEO, BigAdda, says optimistically: “We are early on the curve.” Alok Mittal, MD, Canaan Partners, a venture capital firm, says: “When you put that in context, Indian social networking websites are in their infancy. The break-even point is longer, but once they attain a critical mass of 40 million users, then VC firms will start investing in them.”
Navin Mittal, CEO, fropper.com, says: “With the Indian Internet user-base negligible compared to the US or China, these are very early days.”
The owner of the blog Trak.in does a great job of explaining the benefits of social networking for India and what it means for consumers and businesses.
As you can see below, of the top 5 India social networking sites, bharatstudent.com is ahead in traffic but has not gained much in market share for the past 6 months. While bigadda.com in the last 60 days has had a tremendous increase in traffic launching it to 2nd place (notice our traffic graph is a 3 month average while the line graph shows day by day traffic). Indianpad.com has stayed steady while fropper.com has slipped a little. Yaari’s traffic has been up and down and is currently at a low point.
| Traffic Rank | |
|---|---|
| bharatstudent.com | 2285 |
| Fropper.com | 9506 |
| indianpad.com | 4352 |
| yaari.com | 33538 |
| bigadda.com | 13365 |
Click here to see this graph at graphwise.com.
Daily Traffic Trend
